'Hot Tamale' Logo Bumper, Class Project

               

Brandon J. Leeper

MMA 326, Motion Graphics

Tuesday, Jun 12 2012

Assignment- ‘HOT TAMALE’ LOGO BUMPER

In the first stages of this project, it was my job to come up with a logo design for a restaurant called ‘Hot Tamale’. In choosing my design, I did a little research on how hot tamale’s were made. I felt it was fitting for the sake of inspiration.

 

The first and second were targeted with the goal set in mind to use fire in some way or another.

 

After viewing assignments in class, it was clear that perhaps I might have taken it too littoral, having including visuals like a frying pan pouring meat onto a husk, and corn mill as the recipes would call for.

However, with further suggestions and critiques from the class, I was further inspired as someone motioned that my text reminded them of some Aztec designs. So, to simplify I came up with an idea to use a simple spiral.

 But, with further suggestions and critiques from the class, I was further inspired as someone motioned that my text and spiral reminded them of some Aztec designs. So, to simplify I came up with an idea to use a simple spiral. 

During my journey to search for the perfect logo design, and latter storyboards, I had to scratch and start over maybe at an average of three times each. At one point I even tried to record coals igniting in a spiral shape.  For the first storyboard, A box falling from the sky still including the spiral idea just wasn’t enough. In the end, simply enough the class suggested why not just zoom out.  So, that’s what I went with.

After the general idea and direction of the logo bumper was confirmed. I began tackling the project, using a combination of Photoshop and after affects 

Was the final plan, having excluded the 3D idea for simplicity sake.

In a way I was glad that the general plan was finished early. Because, it gave me plenty of time to continue the trial and error testing phase. Which I believe sparks touch up ideas to really highlight the final product.

Clean cut, crisp and simple just the way I like it.

(The following intro was found through creative commons sharing license, 

Album; EP, Song title; Asfixia!, Artist; Ezkizofrenia Rock)